A Culinary Odyssey Through The Soul of Sarawak
Led by Chef James Won, Serumpun is a cultural and culinary initiative that celebrates Sarawak’s indigenous heritage through the lens of culinary diplomacy.
From the rainforests of Mulu to the world stage in Osaka, Serumpun blends ancestral knowledge, traditional craftsmanship, and indigenous ingredients into a fine dining theatre experience.
Rooted in sustainability and cultural storytelling, each dish becomes a dialogue connecting communities, preserving legacy, and reshaping how the world experiences Sarawak.
Ministry of Tourism, Creative Industry & Performing Arts Sarawak (MTCP)
At its core, Serumpun Sarawak is a reflection of the Ministry’s mission to honour the past while boldly shaping the future.
As a initiative supported by MTCP, Serumpun becomes a platform for cultural preservation, creative expression, and indigenous empowerment.
MTCP’s stewardship ensures that this project is more than an artistic endeavour it is a living cultural archive, where ancestral knowledge meets contemporary innovation.
By bridging policy with artistry, and heritage with modernity, MTCP helps position Serumpun as a blueprint for how culture can thrive through collaboration, creativity, and care.
Sarawak Tourism Board
The Sarawak Tourism Board plays a pivotal role in bringing Serumpun Sarawak to the world stage. As a cultural ambassador, STB positions this initiative as a form of culinary diplomacy, one that invites global audiences to discover Sarawak’s living heritage through food, storytelling, and sensory immersion.
More than a tourism authority, STB acts as a curator of connection, ensuring that every flavour, fabric, and footstep in Serumpun reflects the authentic spirit of Sarawak.
Through its vision, Serumpun becomes not just a dining experience, but a story carried across borders celebrating the land, its people, and the traditions that make Sarawak unlike anywhere else on earth.
Chef James Won
Chef James Won
James Won is a Knighted Chef Patron, strategist, and cultural curator who redefines the culinary landscape through his roles as Malaysia’s first Krug Ambassade, Gaggenau Culinary Partner, and ambassador for The Plan.
Recognised with the Chevalier of the Order of Agricultural Merit by France, James champions sustainable narratives through initiatives like Serumpun Sarawak and leadership at Taylor’s Culinary Institute. His events – from the Macallan x 007 launch to global expos — fuse luxury with meaning.
From The Heart Of Borneo To The World
Osaka, Japan
Where the world will listen. A global stage to honour Sarawak’s heritage through the language of food, art, and cultural diplomacy.
Mulu, Sarawak
Where the roots run deep. A sacred rainforest, home to stories older than time. The birthplace of Serumpun’s philosophy.
Come to the Table
Let’s Curate the Future Together
Serumpun isn’t just a culinary event it’s a cultural movement. A living archive. A platform for collaboration. Whether you’re a cultural institution, creative collaborator, global patron, or policymaker your voice has a place here.
We’re inviting partners who believe in preservation through innovation, in heritage as a living force, and in food as diplomacy.
This is your chance to shape how the world sees Sarawak through story, flavour, and soul.
